Winning Companies don't just sell competitive products. They stand for important ideas - ideas that shape the future of their industry, ideas that reshape the sense of what's possible among customers, employees and investors. Behind every maverick company we've come to know is a distinctive and disruptive sense of purpose - and the companies with the clearest sense of purpose win.
William C. Taylor and Polly LaBarre have written A Manifesto for Mavericks and they have these principles:
1. Being different makes all the difference.
2. Sharing your values beats selling value.
3. Nobody is as smart as everybody.
4. The people are the company.
